Matt Spangler

Full Circle 2024

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Most agents are using AI to write captions. The ones pulling ahead use it to run their marketing operations. In this keynote delivered to a room full of over 400 top Compass agents across Northern California, Matt gives a 23-min training that breaks down the 4-part AI marketing system agents should be focusing on in 2026. Matt uses hundreds of agents survey data to inform a strategy that can be applied by agents at any level. Matt built the Compass brand from a 40-person startup. This is what he's telling agents right now.

2026 AI Marketing Musts for Real Estate Agents

Turn your transaction history into your next marketing campaign. You’ve got years of valuable business data sitting in your spreadsheet… but are you using it strategically? In this&nbsp;14-minute video, Matt walks you through a real-world example of how to analyze your past transactions to uncover:<ul><li>Your differentiation</li><li>Hidden client patterns</li><li>Content ideas rooted in&nbsp;your actual business</li></ul> This is the same technique Matt has taught top-producing agents and teams to help them create smarter, more personal marketing. 👉&nbsp;Add your email to watch and learn!

💡 Free Video: Unlock Marketing Ideas from Your Past Deals


Industry specific AI workflows from the marketing architect behind Compass's growth-special year end edition focusing on your 2026 marketing

CMO & AI coach to top Real Estate agents

Matthew Spangler

Former Compass CMO w/ over a decade in real estate tech & agent coaching.

The AI Marketing System for Top Real Estate Agents

Realtor 

Sales Assoc / Team Lead 

VP of Marketing & Business Development

Team Leader

Real Estate Sales Advisor

Managing Director of Sales and Agent Development

Sales person

Principal Agent

Licensed Real Estate Agent

Compass Real Estate

Foyer Savings

Tribeca

Uniswap Foundation

Space Exploration and Research Agency

As the former Chief Marketing Officer at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.compass.com/">Compass</a>, I built marketing systems for 30,000+ real estate professionals across 50+ cities. Since that time I've built a following of over 10k agents across my <a target="_blank" rel="noopener noreferrer nofollow" href="https://agentintelligence.beehiiv.com/">Agent Intelligence newsletter</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/spangler.studio">social accounts</a> and Maven courses.I've been working with AI marketing tools since 2017 and now I'm sharing how AI can transform your approach to marketing—without the hype or complexity. Join graduates of this popular course who have gained a massive edge in marketing, leads, productivity, client experience and winning new listings. This is your chance to stop watching from the sidelines and start using AI&nbsp;in your business&nbsp;— with confidence.This course is open to agents from any brokerage and will help you cut through the clutter of 1-off point solutions and apply things that actually matter to real estate agents!This course features the tools that matter most to agents: ChatGPT, Gemini, Claude, Perplexity, Elevenlabs, VEO3, Sora and more.Join Matt for 5 LIVE 🧑‍🏫 sessions in 2 weeks. Each 90-minute class is hands-on and recorded so you can revisit at anytimeInvest $1095 today or hire a marketing assistant ($40K+ annually) tomorrow.

🚨 Why This Course, Why Now?


Proven AI Systems That Save 5+ Hours Weekly

2026 Full Year Marketing Plan

Build Fluency

Direct Access to Matt's Expertise and Network

Expand Your Referral Network with Growth-Focused Agents

This course is built exclusively for real estate professionals. Unlike most generic AI courses all the course work focuses on that industry.

Working in Real Estate

Growth Minded Agents: entrepreneurs who want to use AI to work smarter, not harder and build marketing strategies and systems that scale.

Agent Teams or Team Leaders: Looking to build systems that help their teams scale, expand their sphere and focus more time with clients.

Newer Agents Building a Brand Learn how to create consistent, high-quality marketing without hiring a creative team.

If people don’t know you, that’s a marketing problem but if they don’t choose you, that’s a branding problem. To be successful at building your business as a real estate agent...you need both. This course delivers a complete solution. You'll get the strategies combined with actionable steps to build your brand and reach you ideal customer profile (ICP). My work at Compass created the concept of agent branding as we know it today. You'll learn how to identify your unique differentiators and build a marketing strategy that gets you in front of the right clients. Through practical examples, I’ll simplify complex concepts and provide you with proven follow-ups that have helped hundreds of agents succeed. What You’ll Leave With:🔄 A simple, repeatable system that connects each marketing activity to your core flywheel of growth.📈 Actionable strategies that tie your marketing efforts to measurable results.⭕️ A simple circular system that gives you a template to define what you should be focusing on with your marketing.👩🏾‍💻 A deeper understanding of how to take advantage of Compass' Marketing Center from one of its inventors.🎁 Exclusive preview access for the new COMPASS ONE client dashboard. Get early access to this tool and learn my techniques to market it to your clients in 2025. This course is loaded with info and NO-FLUFF (see agent feedback quote below). We'll bring a sense of calm and Zen philosophy to the teachings that tie back to the cyclical nature of marketing. I want you to succeed and feel good doing it. I look forward to helping you build a brand that lasts and a system that scales.

Course syllabus

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

You can expect to spend around 1 extra hour a week working on the course outside of the live sessions.

Weekly projects

Course schedule

Any agent who wants to up-level their business and prepare in 2024 to make 2025 the best year ever in Real Estate.

Agents who are established &amp; successful and feel they could be doing more but don't think they have the time.

Agents and teams that are spending a lot of money on marketing but not sure if you're getting the return on your investment (ROI).

Agents who are new to the business and want to learn how to build a powerful personal brand.

Veteran agents who have been in the industry for a while and have been doing basic marketing forever but don't feel like its making an impac

Team leaders who want to maximize the ROI of their marketing and make sure to invest in the right place with the right messages.

Marketing managers on big real estate teams who want to learn how to level up your strategy and advise your team's agents?

Who is this course for?

What you’ll get out of this course

A brand isn't just a logo and a set of colors. You'll walk away from this course with the answers to the questions that determine your brand and the examples of how you consistently focus on the right messages.

You'll have a summary of your brand, including what matters to you and your clients and a set of differentiators you can build around.

I'll show you specific tools and techniques you can use to determine the best local area for you to focus in, saving you time and money while accelerating your growth.

You'll have identified what local area to focus in and developed a plan for how to win marketshare in that area.

We'll help distill your differentiators into 4 quadrants of a content pie-chart to help you drive consistency and quality across the messages you put out in the world.

You'll have 4 content pillars revealed that connect to your brand strategy and allow you to stop worrying about what content to make.

We'll start with a blank template and in each class you'll fill out one of the sections, resulting in a doc at the end that can guide your entire 2025 plan. We'll all work as a team to gather feedback and refine it until the end of the year.

You'll have your 2025 marketing plan 1st draft filled out and a worksheet you can use to run your monthly marketing meetings with your team.

This year I worked with the internal Compass team to brand the new client dashboard product and develop a series of marketing assets to tell the story of its power for your clients. In week 3 we'll focus on how to build this incredible platform upgrade into your marketing plan

Training on how to leverage the new COMPASS ONE client dashboard in your marketing

Everything you need to build your 2025 marketing plan before 2024 ends. Start the year w/ the focus, prioritization & action plan to grow!

Your AI-Powered 12-Month Relationship Engine (Session 3)

Former Compass CMO w/ over a decade in real estate tech & agent coaching

Skye Michiels

Founder of With Heart Coaching & former Head of Coaching at Compass

AI preps your calls in 3 min, logs follow-ups in 60 sec, and builds a cadence that turns contacts into clients.

AI-powered phone calls that build relationships

One event creates more touchpoints than 6 months of emails. Choose your archetype and get a full execution timeline.

Plan your signature client event with AI

Combine emails, calls, texts, and one signature event into a finished 12-month outreach plan you can execute tomorrow.

Build your complete 12-month outreach calendar

Leonard's Small AI Use Cases That Have Made a Big Difference

Former CMO at Compass. Teaches agents how to build modern marketing systems (and

Leonard Steinberg

Hear the 5–7 lightweight habits he uses that shave hours off the week for follow-ups and client relationships

Specific examples of how Leonard's team uses AI.

A curated set of ideas + workflows that  top agents are using right now without sounding robotic.

Matt's favorite use cases from recent agent conversations.

A spirited discussion about what's next in a marketing world moving faster than most people can remember.

Leonard & Matt share their thoughts on the next 6 months.

How he sees luxury client expectations  shifting with AI and how to think about it as you grow a luxury clientele.

Luxury customer POV through Leonard's eyes & ears

AI & The Personal Touch: CRM & The Data Goldmine

Learn to tag your contacts to maximize AI effectiveness & ensure you focus on the relationships that drive revenue.

How to maximize your CRM tagging for AI

Discover how to use AI to scan your inbox, uncover missing contacts, and automate research on your list.

AI-Powered "Deep Research"

Build a "Daily Playbook" that uses AI to tell you exactly who to call and why, based on your real history.

Your Daily Playbook

How Real Estate Agents Can Show Up in AI Search (AEO)

Ethan Smith

CEO at Graphite, an agency leading the emerging world of AI Search

Learn how to get named, quoted, and chosen inside AI answers (Google AI Overviews, ChatGPT, Perplexity etc)

AEO strategies specific to real-estate agents

We’ll cover the areas you need to be focus on today to start ranking when people search for top realtor in your area.

How to get ranked

Examples of agents who moved from old SEO to AI-answer visibility.

Case studies of agents applying AEO now

Ask specific questions about your strategies and what to publish next.

Live Q&A

Free AI Training @ Summit NJ Compass Office (LIVE IN PERSON)

Matt will share some of the most important tips from his AI specific for real estate agents,

AI tips specific to real estate agent workflows

Matt will offer specific examples of agents who have taken his course and how they have applied what they have learned.

Case studies of other agents applying AI from his classes

A 30 minute live Q&A for any question you have about branding, marketing or Matt's experience working with agents.

AI in Action: Lessons From a Real Estate Agent Success Story

Brian Knox

Compass, Naples, FL

Former Compass CMO

Brian will discuss the specific strategies he's applied to make the Knox Brothers one of the top teams in Florida.

How Brian Knox has used AI to grow his business

Matt & Brian will discuss specific examples of how Brian applied learnings from the course to save time and money.

How He Applied The AI Marketing System Training Tools

Matt & Brian will share the most important actions to take advantage of AI in your Real Estate Agent business today.

Learn directly from Matt Spangler